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You are here: Home > Data Cleansing > Gender Suppression

Gender Suppression

At CNM we know all about the benefits of being able to target a specific type of customer for your marketing campaign especially if the products you sell appeal to one gender only. For example if you're promoting female beauty products then you probably want to remove males from your marketing lists, however if you are marketing automotive products then its likely that the majority of your target market would be male.

We can match genders based on an individual's title which is very reliable for analysing a persons gender. We can also analyse a person's name and compare that to known gender specific names*.

Gender Suppression forms part of our Data Cleansing Service

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*We cannot gaurantee 100% accuracy for Gender Analysis and Suppression

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