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You are here: Home > Data Cleansing > Mailing Preference Service

Mailing Preference Service

The Mailing Preference Service was introduced to support the consumer’s right to choose the mail they wished to receive.  The Register allows Direct Mailing companies to adjust their lists accordingly. It gives respect to the customer’s choice and helps companies to market considerately, ethically and economically.

The Baby Mailing Preference Service is in place to reduce the number of baby-related mailings individuals receive, where the parents have recently suffered the death of a baby.

Although adhering to the Mailing Preference Service (MPS) is not a legal requirement, members of the independent Direct Marketing Association (DMA) and responsible direct marketing companies, follow a comprehensive code of practice in order to avoid sending unwanted mailings and upsetting potential customers.

How does the service work?

You supply us with your address, including title, forename and surname, where available, and we match your addresses against the MPS file, flagging those individuals and addresses that have subscribed to the scheme.

The Mail Preference Service forms part of our Data Cleansing Service, an example of what you can expect from this service is shown below:-

Example

You have the following data in your database:

Company Title Forename Surname Address1 Address2 Address3 Address4 Postcode
Before Data Cleansing for MPS
CNM Limited 12 Appleton Court Calder Park Wakefield West Yorkshire WF2 7AR
Mr Joe Bloggs 12 Appleton Court Wakefield West Yorkshire WF2 7AR

This data is cleansed by the Mail Preference service to:

Company Title Forename Surname Address1 Address2 Address3 Address4 Postcode MPS Flag
After Data Cleansing for MPS
CNM Limited 12 Appleton Court Calder Park Wakefield West Yorkshire WF2 7AR MPS
Mr Joe Bloggs 12 Appleton Court Wakefield West Yorkshire WF2 7AR

As you can see from the example it is easy for us to check numbers against the MPS register. The first number in our example was registered on the MPS register so we flag it as MPS but the second number wasn't so we don't make any changes to this record.

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