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Understanding your business needs
Email Marketing Data

CNM Limited work alongside a number of other companies to have access to more than 20 million emails in our enhance data pool! We will take your data and tell you exactly how many email addresses we can match, we will then manage a permission pass email opting them in to receiving emails from you, then charge you for the ones that would like to be contacted by this channel. The process follows 5 simple steps:-

  • Step 1 - Data Upload You upload your data to CNM indicating the fields you would like appending.
  • Step 2 - Match & Enhance The matching process.
  • Step 3 - Verification CNM confirm the number of initial matches - typical rates are 30%.
  • Step 4 - Opt out/permission path message CNM broadcast multiple messages to ensure the new contact is fully aware they are on your mailing list.
  • Step 5 - Download Download the data from a secure ftp server.

These are some of the benefits:

  • Cost Savings - Post typically costs 35p per person, per month. So a database of 1 million customers, the savings could be around 4 million per year if post was replaced by email communication.
  • Speed - By emailing your customers you can communicate to your market quickly and easily with all important messaging, including new last minute offers or promotions. You can also see immediate results and amend campaigns accordingly.
  • Ease of use - Emails can be easily and inexpensively personalised for tailored, one to one customer messages.
  • Retaining customers - The cost of acquiring new customers has been gauged at between £3 and £35 per customer, so retaining customers is becoming more and more important for businesses. Keeping regular contact via email is a low cost way of increasing customer satisfaction and spotting potential lapsers.
  • Better customer service - Email is a fast and cost effective medium for providing good customer service. For example. Order acknowledgment and tracking facilities enhance your service provision and therefore your brand image.

Contact CNM to get a FREE count.

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